Safety Technology

Announcing -- A powerful new direct
marketing course. If you want to
make staggering profits on all
your direct marketing campaigns, this
comprehensive course is an absolute
must . . .

Maximum Profit Direct Marketing

How To Win Tons Of New Customers,
Get Them To Buy More Often,
Increase The Dollar Amount Of Every Sale,
And Double Your Profits In Record Time!

What I'm about to show you is a risk-free, completely guaranteed way to make all your direct marketing far more profitable than you ever dreamed possible. For example, using just a couple of these simple, inexpensive techniques, one person recently tripled her sales in a mere 30 days.

Now I can't guarantee you'll triple your sales in 30 days, but I will promise you this: You will make at least $7,500 extra profit . . . and I mean $7,500 you never would have seen without this breakthrough information, or it won't cost you a dime.

The truth is, $7,500 in extra profit is just the tip of the iceberg. If you're like most of the people that use this course, you'll make much, much more!


I'd like to make you an extremely bold promise. You can easily transform your lukewarm direct marketing campaigns into powerful cash generators. You can quickly and easily double the profits of every ad and sales letter you run from now on.

I know this sounds a bit mind boggling. And, quite frankly, when I first decided to send you this letter I realized I had a serious problem.

My problem? How do I describe these powerful new strategies and techniques without making it sound like a bunch of hype? Or so seemingly extravagant you might be tempted to dismiss it?

The Costly Truth About Direct Marketing

There's this myth that it's easy to make big money in direct marketing with almost no risk. Nothing could be further from the truth.

I'll be completely honest with you: the worst losses I've ever taken have been on direct marketing projects. And the worst losses I've ever seen my clients suffer were on direct marketing projects.

This probably comes as no big surprise to you. Because if you've done a mailing or run an ad lately, you know (by the hole in your bank account) that what I've just said is absolutely true.

Here's something crucial you should know:

The reason you've been getting such horrible results is directly connected to the way you've been strategizing and carrying out your direct marketing projects.

You see, the direct marketing techniques people are using today haven't kept pace with the times. They're still based on strategies and concepts that worked 10 or 20 years ago -- but fail miserably now.

I'll tell you something else that's a sure bet. If what you're doing now isn't producing the kind of profits you need, it surely won't do any better in the future.

Times have changed so radically and customers' buying habits have changed so drastically, you simply can't afford to keep throwing money out the window on outdated strategies and techniques.

That's where Maximum Profit Direct Marketing comes in. This course is your direct ticket to restructuring all your direct marketing. The type of restructuring that will produce astounding jumps in your sales and profits in record time!

Here's What You Need To Start Cashing In
On All Your Direct Marketing Projects

The strategies in this powerful course are unbelievably effective yet extremely simple to put into action. Quite frankly, they can make you so much money so quickly, your head will spin!

One more thing. The strategies and techniques in Maximum Profit Direct Marketing are new and completely different. They are not being written about by anyone else or taught in any other course on the market.

Now I realize I'm making some awfully big promises here. And I certainly don't expect you to just blindly take my word for it. So, listen to how well these strategies have worked for the individuals and businesses who've used them.

Here's How Profitable These Techniques
Have Been For Others -- In Hard Dollars And Cents!

"Using just a couple of your strategies, we literally tripled our sales in just 30 days. Plus, each month we continue to blow away the previous month's sales record! Best of all, it didn't cost us a cent more than we were already spending to achieve this phenomenal increase."

-- Alba-Marie Besteni, CEO
Special Efx Productions

"Your concepts immediately shot our profit straight through the roof. I increased my income on one project by a very real 917%!"

-- Phil Kratzer, CEO
National Response Corporation

"I'm in awe! I wasn't prepared for this. Your material went far beyond anything I've ever seen in both its highly valuable content and organization. I came away with one breakthrough idea after another for my business."

-- Raleigh Pinskey, President
The Raleigh Group Public Relations

"It crystallized my thinking. As the result of just one of your techniques, I was able to make an instant $14,857!"

-- Don Alm, Owner
Advantage Marketing

"These techniques increased our sales by a whopping 328%!"

-- Bruce Elliott, President
The Gold And Diamond Center

You could be enjoying similar or even better results. Maximum Profit Direct Marketing will give you the new tools you need to get ahead and stay ahead. Right now and in the future.

You'll be amazed how quickly and easily this course can "grow" your sales and profits. That's because it's packed with simple, ingenious, inexpensive techniques that:

1. Flood your business with as many new customers as you can possibly handle.
2. Increase the average dollar amount of every sale you make.
3. Convert each customer you do business with from a one-shot sale to an eager, lifetime customer who buys from you again and again.
4. Make sure you get the maximum number of referrals from existing customers, new customers, and even from prospects.

Now, you may have heard similar promises in the past, but . . .

Here's What Makes This Course So Different --
And So Much More Profitable --
Than Anything Else You've Ever Seen

Most courses give you the same old rehash of twenty year old marketing techniques. Or they're written by professors based on classroom theories that have never been proven to work.

What's so different about Maximum Profit Direct Marketing is it consists completely of tested and proven strategies and techniques. Every strategy, tip, and technique has withstood the most demanding test possible: it has proven extremely profitable in the marketplace!

Many years and tens of thousands of dollars have been spent to develop, test, and finely hone these new strategies into consistently powerful winners that produce maximum sales and maximum profits.

Maximum Profit Direct Marketing reveals in step-by-step detail, cutting edge strategies and techniques that have been used to sell literally millions of dollars worth of products and services. Nothing is held back!

Once you've completed this course, you'll command a powerful new understanding of what it takes to make maximum profits through direct marketing.

Here's How You Can Start Boosting Your Profits Right Away

Maximum Profit Direct Marketing has been designed to make sure you increase your sales and profits in the shortest time possible. Every strategy and technique can be put into action immediately. This course will show you the why of what you are doing without wasting a minute of your valuable time.

After quickly but thoroughly showing you why a technique works, you'll get clear, step-by-step instructions of precisely how to put it to use in your business. Plus, you're given a wealth of real life examples to thoroughly clarify every point.

Here's a list of just some of the powerful advantages you'll gain from this comprehensive course:

Profit from the 18 key secrets of Maximum Profit Direct Marketing. These are the high-profit, proven "new rules" of direct marketing you can start using immediately to double your sales and profits. Once you kick them into gear, you'll seize so much market share, your competitors won't know what's hit them!
Insider's secrets for bringing in more new customers than you can possibly handle. For most direct marketers, lead generation is a costly, high risk proposition. You'll put an end to all that in short order. Find out how to turn lead generation into an extremely lucrative profit center. Plus, you get a powerful method for converting up to 75% more of your leads to paying customers.

How to regularly make astounding profits with an ingenious yet simple way of structuring your offer. This could easily be the most exciting, proven-in-the-trenches technique you'll ever discover.

You'll get fully documented details of several direct mail and marketing campaigns that produced outrageous profits using this powerful, little-known way of structuring an offer. This course will show you precisely how to produce consistent returns of 28 to 161 dollars for every dollar invested in marketing.

The closely guarded secrets for qualifying customers and markets for maximum profits. This is a simple, low-cost system for determining which markets are losers and which are high profit winners. A number of very savvy business people who have used this course were shocked to find out how little they actually knew about high profit qualifying processes. Some have said this one point alone was the catalyst for the major restructuring of all their direct marketing.
The secret to making a fortune by developing the ideal product. This accurate, inexpensive formula shows you how to develop obscenely profitable new products and services. This sure-fire process guarantees that you kill the dogs and run only with proven winners!
Gain a 10 minute "make over strategy that will shoot your sales right off the charts. This ingenious technique called "shifting-the-risk" can result in very real increases of as much as 400% for almost any product or service imaginable.
Find out precisely how to get all the information you'll ever need to outwit, out sell, and out profit even your most successful competitors. Discover why dirt-cheap "low-tech" research vastly outperforms complex, time-consuming methods. You'll find out how to quickly and easily determine the real reasons why people buy from you. And how to use that key information to kick your profits into overdrive.

Boost your profits with Opportunity Cycle Selling. Studies have shown that 80% of all customers buy the product they inquire about -- but not from the original company they first spoke to. That's because most companies drop a prospect who isn't ready to buy right away.

If you market this way, you're missing out on an immense, untapped resource. Opportunity Cycle Selling is a simple, inexpensive way to guide your prospects up the selling ladder from suspect to prospect to a cash paying customer.

You'll be pleasantly surprised by how disarmingly simple and non-intrusive this method is. Your potential in increased profits from this technique alone are truly staggering!

The horrendous truth about mailing lists. Why most mailing lists are certain to drain the cash out of your bank account. Dirty tricks list brokers like to sucker you into renting deadbeat lists. You'll discover how to turn all this around and reap enormous profits from normally lukewarm lists. Plus, you'll find out how to get obscenely wealthy by paying through the nose to rent the most expensive lists on the planet!
How to avoid this huge financial disaster. WARNING: One seemingly innocent direct marketing situation can flatten your sales and put you out of business in short order. Learn how to identify it before it happens and avoid it like the plague.

Discover how to maximize your sales and profits through Precision Marketing Systems. The real money in direct marketing comes from simple, turn-key marketing systems you can run over and over to get predictable, highly profitable results. This is one of the least understood aspects of direct marketing.

You'll gain a complete understanding of how and why these systems produce exceptional profits day in and day out. And you'll get all the details of a number of highly effective systems. Plus, you get complete instructions on how to set up the systems you need to produce automatic profits 24 hours a day -- whether you're in the office, away on vacation, even home asleep!

Avoid these costly mistakes and make your direct mail tremendously more profitable. Find out the 13 worst mistakes most companies make when using direct mail. Make sure these mistakes don't rob you of all the profits you're entitled to.
Actually profit from complaints and refunds. Master a simple, fast-acting technique that turns customer complaints and refund requests into big profits for your business.

The "Maximum Profit Power Formula". Most direct marketers don't go out of business for lack of capital, they go out of business because they don't understand where the money really is in their market. This proven formula shows where the profits really are and precisely how to tap into them right away.

Plus, crucial information on how to "fail successfully". Anyone in direct marketing who tells you they haven't failed is either an amateur or a liar. The key is to learn from your failures and apply that knowledge to turning out winners.

How to double your profits in record time with the 4-Step Marketing Turn-Around. This has to be the fastest, easiest way to turn any company's sales around. Or make an already successful company even more profitable. This formula is so simple and foolproof, most business owners can't believe they never thought of it themselves.
The single most damaging myth everyone still believes about direct marketing. Huge sums of money are being lost every day in direct mail. This incredibly dangerous myth can put you out of business in short order. But if you recognize it and understand a few simple steps for turning it around, the profits are nearly unlimited.
  Double your success rate with this ingenious technique. You'll get a simple, foolproof way to predetermine whether any ad or sales letter you're considering using will be a success or failure -- before you ever invest a dime in it!
How to make certain your prospects immediately open all your direct mail. There are dozens of new claims flooding the market on how to make sure your direct mail gets noticed and opened. Only 3 of them really work! This information alone can put thousands of dollars of extra profit in your pocket.
Reap huge profits from an auto-pilot referral system that works like crazy! Discover a simple, dignified way to get active customers, inactive customers, even prospects to swamp you with more referrals than you can handle.
Win big with this instant cash generator. A simple, five minute change in your advertising copy can result in windfall profits. Once you know exactly how and when to make this change, the sky's the limit!
Why credibility is the crucial factor in the selling of any product or service. How to get and effectively use all the credibility you'll ever need. Plus, how to "borrow" another company's credibility and use it to sell tons of your products or services.

Plus, you'll get an incredible war-chest of ingenious "tricks of the trade". These are the closely guarded secrets master direct marketers use to vastly outperform their competition time and time again.

Once you see these powerful techniques, you'll wonder why advertising agencies don't instruct their clients to use them all the time. The answer to that is simple. Ad agencies don't even have a clue that these techniques exist!

I'm sure you'll agree this is a rather astounding list of advantages you'll be getting. But I want to remind you that this is just a partial inventory of what you'll find in this comprehensive course. There's much more than I have space to elaborate on here.

For example, you'll also get . . .

. . . powerful techniques for generating as many leads as possible -- HOT, qualified leads too, not the "lookers" who waste your time and money.

. . . dozens of actual ads and sales letters you can duplicate, modify, use any way you want to sell your own products.

. . . secrets of powerful closing techniques.

. . . insider's tips for powerful offers, guarantees, order cards, bonuses and everything else it takes for a winning sales package.

. . . tips, techniques, and strategies for pumping maximum selling power into your ad copy.

. . . lucrative back-end selling systems.

And there's still much, much more!

Here's The Bottom Line!

When you complete this course, you'll have everything you need to hit the ground running and start racking up staggering profits immediately.

Think about this for a minute: Imagine what it would be like to have the confidence of knowing your direct marketing is as effective as possible. That it's letting you run circles around your competition.

How would you feel knowing you're one of a very limited few who can count on making huge profits with your direct marketing rather than blowing major holes in your bank account? How would you feel having to scramble to hire more employees when everyone else seems to be laying off their best people? I know you'd feel great!

This is precisely what you'll gain from this course. In this very real sense, Maximum Profit Direct Marketing will change your life and your employees' lives forever.

Here's How You Get Started

The cost of this unique course is just $237 (plus shipping and handling). I think you'll agree this is a tremendous bargain.

Here's why: This price includes everything I've told you about -- plus a number of extraordinary bonuses. In fact, one bonus is something that can easily pay you back more than the entire cost of the course. I'll tell you about the bonuses in a few minutes. But first, here's a little more about the course itself.

For starters, you get 8 audio cassette tapes packed with all the breakthrough information I've just told you about. So you can listen and nail down every last bit of money-making detail in the convenience of your car, your home, or your office.

Then, there's the detailed Maximum Profit Direct Marketing manual with tons of information, checklists, and powerful tips and techniques for increasing your profits even more.

Plus, you get another manual called the Direct Marketing Advertising Arsenal. It includes dozens of actual ads and sales letters that have sold millions of dollars worth of products and services. You can copy them, change them, use them any way you like to make money for your own business.

That's quite a lot in itself. And we haven't even touched on the FREE bonuses yet!

But here's the real test of true value. If this were just another weak, lukewarm course that didn't deliver the goods, that would be a waste of your money. But, if you can master what you need to double or triple your profits, how much is that worth?

Now Let's Talk About Your FREE BONUSES!

As I've mentioned, I've come up with three nifty bonuses for you. Let's take a look at them.


A powerful audio tape interview with Jeff Paul (Jeff's personally sold over $30 MILLION worth of his products via direct marketing!) called Direct Marketing Success Secrets. Jeff is one of the most successful direct marketers in the country. I was absolutely floored by how Jeff laid it all on the line in this interview. He holds nothing back.

Jeff Paul's secrets for doubling or tripling the number of qualified leads you get and convert is well worth the entire cost of this course. And that's just the beginning. Jeff goes on to show you exactly what to do to sell more of your products more often. Then he reveals how to use his simple plan to easily produce a six or seven figure income year in and year out.


Two audio cassettes called, How To Find HOT Mailing Lists Using The Little Known Trade Secrets Of Big-Time List Brokers. It doesn't matter how good your direct mail piece is if you mail it to a bad list, you're dead in the mail. With these two tapes, you'll discover the insider secrets of how to find hot mailing lists for what you're offering.

Direct Marketing Expert and Registered List Broker, Karen Anderson tells all at a $5,000 per person marketing seminar. These fast-paced tapes reveal: how to use the SRDS list manuals the same way the pros do, how to know what questions to ask about each list to ensure your success, how to talk the same language list brokers and managers use, what to look for when renting mailing lists, and much, much more!


Here's the bonus you've been waiting for -- the one that can easily pay you back more than the entire cost of this course!

When you purchase Maximum Profit Direct Marketing, you will be granted the right to sell this same package to your friends and associates at a commission of 60%! Just two sales pays you $284.40 -- that's more than the cost of the entire course!

Now I'm not suggesting you set up shop and start selling this course as a new profit center. But look at it this way: once you start producing impressive profits, don't you know at least two other direct marketers who would want to do the same?

I'll provide you with all the sales materials you'll need. All you have to do is follow my simple instructions and you should easily pay yourself back more than the entire cost of the course.

As you can see, these bonuses alone are worth far more than the cost of the entire course. There is one catch though. If you want to get all of these bonuses for free, you need to order Maximum Profit Direct Marketing within the next 7 days. Otherwise, the bonuses will not be included.

Here's why. As you'll see in a minute, I'm offering this course with a double risk-free money back guarantee.

Now, I know from years of experience the few returns I get come from those people who can't take action. So I've added this powerful incentive to appeal to those of you who are motivated enough to take some real action. Which enables me to cut down on returns and keep the cost of this package to the bare minimum.

By the way, this technique is called a "decision filter". Giving your prospective customers a simple decision that separates the true players from the bench warmers.

I suggest you give this technique a try. It will improve the quality of your customers, cut down on returns, and enable you to pass the savings along to those customers who really deserve it.

It Gets Better Still -- Your Success
Is Completely Backed By My $7,500 Double Guarantee

Now, in case you have any lingering doubts whatsoever, I want to make it foolproof for you. You see, I completely guarantee your success.

Here's my $7,500 take-it-to-the-bank guarantee:

I personally guarantee if you make a diligent effort to use just a few of the techniques in this course, you'll produce at least $7,500 profit in the next 12 months. That's right, $7,500 extra profit you never would have seen without this course. If you don't, I'll refund the entire cost of the course to you.

Actually, you get double protection. Here's how. At any time during the 12 months, if you sincerely feel I fell short in any way on delivering everything I promised, I'll be happy to give you a complete refund. Even if it's on the last day of the twelfth month!

What could be more fair?

You can "test drive" every breakthrough strategy and technique for 12 full months. You'll be able to conclusively determine whether Maximum Profit Direct Marketing will work for you.

If it doesn't, I want you to ask for, and get, your money back! And, I'll let you keep the FREE bonuses as my way of thanking you for giving this course a try.

The truth is, you'll never have to worry about a refund. Because once you use these ingenious techniques and see the huge jump in your profits, I'm betting someone would have to wrestle you to the ground to get you to let go of this course.

If You Want To Get In On This Limited
Opportunity -- You Need To Act Now!

As you already know, the bonuses I told you about are only included if you order within the next 7 days. Which means the phones in my order department will be ringing off the hook in short order. And once the initial print run is sold out, I'll have to return your payment until we can produce more copies of this powerful course.

So if you're really serious about maximizing the profits of all your direct marketing, you can't wait. You need to take immediate action now, while it's fresh in your mind.

You can use your VISA, MasterCard, American Express, or Discover card to order from our secure order page (see below). Or, pick up the phone and call our Order Line at: 800-477-1739 and place your order. Or fill out our Printer Friendly No-Risk Order Coupon and FAX it to: 904-720-0651, or mail it in.

If you want to secure your financial future . . . if you want to stop gambling on how well your business will do . . . if you want to take control of how much more profitable and pleasurable your business can be, you couldn't ask for a better opportunity.

Don't wait. Order your Maximum Profit Direct Marketing course right now. That way you can get on a fast track to doubling your sales and profits as quickly as possible!


Michael Gravette
Safety Technology

P.S. By acting right now, you get substantial savings, a wealth of bonuses, and all with a 12 month money-back guarantee. This collection of audio tapes, manuals, FREE bonuses, and generous guarantee is good for only 7 days -- and will not be repeated.

Plus, it's easy to put into action. Just read or listen for a half-hour or so every day. Then follow the simple plan you get to start implementing those strategies that pay you the most profits for the least effort and expense.

Once you see the extra sales start rolling in, there's no turning back! Your only regret will be that you didn't discover this highly profitable course 10 years ago!

So place your order right NOW!

Maximum Profit Direct Marketing course...

$237.00 (plus S&H)

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