| Don't
risk another dime on ineffective marketing.
Creating powerful marketing pieces is simple when
you team up with 23 of the most sought-after copywriters
and marketing experts in the world and discover...
How
To Write Million Dollar Ads,
Sales Letters, And Web Marketing Pieces
Dear Friend,
Does every ad, sales letter, and web marketing piece
you create produce the results you're really after?
Are they as profitable as you'd like them to be?
Even if your
ads and sales letters are doing alright... even if you're
squeezing out a few sales on the Internet... wouldn't
you like to increase your results by as much as 9 times?
As spectacular
as this might sound, one of my clients did just that.
Using what I'm about to show you, he increased his profits
by 917% (it's all documented later in this letter).
And many more of my clients increased their profits
by 300% or more.
How did they
achieve such stellar results? Actually, the answer is
quite simple. If you want to improve your sales and
profits exponentially, the secret to doing it is:
More
powerful concepts and copy
It's just
that simple. Look, I don't care how great your product
is, how attractive your art work may be, what list you're
using, how inexpensively you can reach thousands of
prospects on the web, or how unique any other component
of your advertising might be.
The bottom
line is this: if you don't do an exceptional job of
motivating your prospects to take immediate action...
if you bore them for one second... if you confuse them...
or don't do the strongest job possible of closing them
once you have their attention...
You're
cheating yourself out of all the
profits you could potentially be earning!
I'm sure
you know from experience that this is absolutely true.
Haven't you run an ad or mailed a sales letter you were
sure would sell like crazy - only to have it fail dismally?
I know this
painful outcome is all too familiar. Because a full
90% of my clients tell me they've been through this.
Hold on.
Maybe you're thinking, "So what. This doesn't really
apply to me. I do most of my marketing on the Internet.
And since it doesn't cost me anything to advertise,
everything I make is pure profit".
Unfortunately,
that kind of mushy thinking is killing your sales. While
it's true that it doesn't cost much to market on the
Internet, the real problem is the competition for customers
is staggering.
Right now,
there are over 320 million web sites on the Internet!
Which means you're in an all out war for "share of mind".
Just getting people to discover your web site, much
less pay any real attention to it, is an enormous challenge.
Bottom line,
ask yourself this question: "If Internet marketing costs
so little, how come I'm not making more money with my
web marketing?" Because I know from what my clients
tell me that the vast majority of people marketing on
the Internet are getting lukewarm results at best.
In addition
to reporting poor response and results with their online
and offline marketing, my clients also tell me they
wish they were much better copywriters. Or they knew
more about how to effectively judge and improve the
copy they get from their copywriters.
Here's
How To Put An End To Poor Results
And Start Increasing Your Sales
And Profits Right Away
If you'd
like to put an end to the dismal results you've been
getting... if you'd like to be able to write the kind
of copy that makes products disappear off the shelves
and sells services like crazy... if you'd like to super-charge
the performance of every ad, sales letter, or web marketing
piece you create, I've got good news for you.
I've just
completed a powerful new course that will show you,
step-by-step, everything you need to know to craft the
tightest, toughest copy imaginable. Copy that sells
and sells - and sells some more! It's called the How
To Write Million Dollar Ads, Sales Letters, And Web
Marketing Pieces.
This course
is unlike anything you've ever seen. Because I've teamed
up with 22 of the most sought-after copywriting and
marketing experts in the country to show you, step-by-step
exactly how they created some of their most successful
marketing pieces.
Each of these
experts, gives you a blow-by-blow account of precisely
how they conceive and create winning ads, sales letters,
and web marketing pieces.
They reveal
the secrets they use to develop powerful hooks and strategies
that drive winning campaigns...
They track
each piece, block by block, and show you precisely how
each block was created to deliver maximum sales...
They leave
no stone unturned, and literally spill every inside
secret you could ever want for packing more selling
power into every ad, sales letter and web marketing
piece you create.
Stop
Risking Your Valuable Time, Effort,
And Money On Ineffective Marketing - Put
23 Leading Experts On Your Team And Watch Your Sales
Soar
Why spin
your wheels with weak, ineffective concepts and copy?
Marketing is much too time consuming and expensive to
risk getting poor results.
Now there's
a better way. Because now you can "team up" with 23
of the most successful marketing experts in the world
and use their inside secrets to maximize the selling
power of every ad, sales letter, and web marketing piece
you create.
Experts like
Karen Anderson, Don Bice, Bob Bly, Larry Chase, Marty
Chenard, Declan Dunn, T. Harv Eker, Randy Gage, Gary
Halbert, Dr. Paul Hartunian, Don Hauptman, Dan Kennedy,
Dr. Audri Lanford, Dr. Jeffrey Lant, Ted Nicholas, Mike
Pavlish, Brad Petersen, Russ Phelps, Murray Raphel,
Bob Serling, Joe Vitale, Brian Voiles, and Pamela Yellen.
I'm proud
to announce a comprehensive new resource that's packed
with the proven strategies of these leading experts.
Each expert painstakingly lays out the complete details
of some of their most successful marketing campaigns
- space ads, direct mail campaigns, and Internet marketing.
They break
each piece down block-by-block and show you what they
were thinking, the strategy that drives the piece, and
every last detail on how the piece was created. Why
is this so beneficial to you? Because I've learned from
many years of expensive trial and error that the fastest,
easiest, safest way to lock in success is to...
Model
someone who is already successful
But the problem
is, you can't just model anybody. Not if you want to
ensure your own success. You have to model the absolute
cream of the crop - those experts who have proven themselves
over and over again the only place where it really counts,
in the market place.
That's what
How To Write Million Dollar Ads, Sales Letters, And
Web Marketing Pieces gives you. Access to the inside
strategies and marketing secrets of the top experts
at creating space ads, direct mail campaigns, and web
marketing. Here's what you'll find in this powerful
resource:
Section
1: How To Write Million Dollar Sales Copy
There are
a lot of books on writing copy. Some good, some completely
useless. What makes this section (and the entire book)
so different than all the other books on writing copy
is this:
When I decided
to create this course, instead of basing it on what
I thought should be in a book on successful marketing
and copywriting, I let my clients tell me what would
help them the most.
Here's what
I discovered. My clients told me they can recognize
a good or even great ad when they see one. But they
don't know what makes it great. And what they really
wanted was to have a copywriter dissect an ad, block
by block, to show precisely what they were thinking
when they wrote every component.
And that's
what makes this book so different, so much more immediately
useful than any other book you've ever seen on creating
hard-hitting marketing and copy. Each piece is broken
down to it's finest detail so you can model it right
away in your own successful marketing campaigns.
However,
in addition to these "guided tours" of successful ads,
sales letters, and web marketing pieces, I've also included
a special 65-page guide to writing powerful copy. This
will give you a foundation for everything that follows.
Here are the components you'll find in this guide:
- Lock in
greater sales with these 4 Major Selling Principles.
Getting your prospects and customers to take the action
you want is much easier when you understand and apply
these 4 powerful principles. Any one of them can propel
your sales to new levels. Combined, they're unbeatable!
- Increase
the selling power of all your marketing and copy by
creating maximum response offers. I'll let you in
on a major secret. In today's market, your offer makes
or breaks your success. Crafting a powerful, highly
profitable offer is easy when you understand how.
You'll get comprehensive details on how to do just
that and start enjoying greater sales volume right
away.
- Pump up
your profits with my Maximum Response Marketing
Power Formula. This is the 14-step "recipe" I
use to create all my own copy. You'll get detailed,
step-by-step instructions for creating highly profitable
ads, sales letters, and web marketing with minimum
effort.
Next we move
on to applying what you've just learned. To immediately
put this information to practical use, you get complete
annotated versions of some of my most successful marketing
pieces. This includes two space ads, a postcard mailer,
a sales letter, and a web marketing piece. Each block
of each piece is numbered and explained, block by block,
in complete detail.
This "working
tour" of the five sales pieces leaves no stone unturned.
You'll see precisely how each piece was created, what
structure was used, and the logic behind each critical
decision. More importantly, you'll be able to take the
lessons from each piece and apply them to your own copy
for maximum results.
By the way,
earlier I told you about a client who increased his
profits by 917% using these techniques. And many other
clients who increased their sales by 300% or more. They
achieved these results just with the strategies and
techniques you get in Section 1. Here are the results
they reported in their own words:
"You
immediately increased our profits on one project
by a very real 917%!"
Phil Kratzer, CEO
National Response Corporation |
"Bob
Serling's copy is always on target. He's never failed
to get results. In a way, I hate to let the secret
out, because I know that good news travels fast!"
Marla Covin, Senior Account Executive
Schroffel & Associates |
"Bob
Serling made copy changes for our catalog. The results
were phenomenal. When you consider how much money
Bob actually made for us, his services are one of
the best bargains I've ever come across."
Ray Melissa, President
Mailer's Software Catalog |
"You
increased our sales by a whopping 328%!"
Bruce Elliott, President
The Gold And Diamond Center |
With those
kind of results in mind - just from Section 1 - let's
take a look at how much more you can expect to gain.
Section
2: The Headline Clinic
Powerful
headlines are crucial to the success of any marketing
piece. Since you only have a few seconds to seize your
reader's attention and convince them to keep reading
your ad or sales letter, you'd better be able to stop
them in their tracks. So I've devoted an entire section
to making sure you have all the tools you'll ever need
to create successful headlines.
For this
clinic, I'm joined by Bob Bly, T. Harv Eker, Gary Halbert,
Dan Kennedy, Ted Nicholas, Brad Petersen, Joe Vitale,
and Brian Voiles to show you everything you need to
create the kind of headlines that get optimum results.
You'll discover
what's crucial to include in every headline, what to
absolutely avoid, and ethical ways to "swipe" winning
headlines from other ads and sales letters. When you're
done with this section, you'll be a master at creating
headlines that sell much more of what you have to offer.
Section
3: 20 Leading Experts Take You On A Step-By-Step Tour
Of Some Of Their Most Profitable Promotions
This section
is packed with powerful examples of ads, sales letters,
and web marketing pieces that have sold millions of
dollars worth of products and services. Each piece has
proven itself many times over in the marketplace. There
is no textbook theory, no wishful thinking, no fluff
or filler. It's all hard-hitting, proven strategies
and copy you can start using today to create your own
winning sales pieces.
20 of the
top marketing experts in the country reveal their trade
secrets for creating marketing and copy that produces
exceptional results. Each piece is broken down block-by-block
and numbered. Then each numbered block is dissected
and laid out in complete detail. You see the strategy
each expert used, the techniques, offers, guarantees,
risk reversals... and every other component that makes
these pieces produce such powerful results.
Nothing is
left to the imagination. By the time you're done with
these guided tours, you'll have all the tools you'll
ever need for creating marketing that produces substantial
results. Take a look at what you get in this innovative
section:
- Karen
Anderson. How to use endorsed copy and offers
to create an explosion of sales on the Internet.
- Don
Bice. Inside secrets of a sales letter that's
pulled in steady profits month after month for over
10 years. Plus a powerful sales letter for a business
opportunity.
- Bob
Bly. A sales letter demonstrating how to sell
technical workshops by the master of business-to-business
marketing.
- Larry
Chase. A powerful press release that brought in
thousands of subscribers to Larry's online newsletter.
This is a masterful example of using the hook of a
free service to drive a lot of traffic to your web
site.
- Marty
Chenard. How to use postcard mailings and an ingeniously
simple sampling technique to win paid subscribers
to a newsletter.
- Declan
Dunn. How to sell a high-ticket product on the
Internet. Declan obliterates the myth that only low-cost
items can be sold online.
- Randy
Gage. Randy's powerful space ad that made his
book on multi-level marketing a best seller. Plus
a sales letter that shows you how proper bending of
traditional marketing rules can produce exceptional
results.
- Dr.
Paul Hartunian. Secrets for creating low-cost
inserts that produce impressive profits. Paul reveals
how to create a substantial six-figure income with
this simple technique.
- Don
Hauptman. Don is known the world over for his
classic headline and campaign "Speak Spanish [French,
German, etc.] Like a Diplomat!" that sold tens of
millions of dollars worth of language courses. He
shares a new space ad that's being used to sell a
famous information product.
- Dan
Kennedy. In this spectacularly successful direct
mail letter, Dan demonstrates how the magic of the
word "free" coupled with an almost too-good-to-be-true
offer moves a lot of product.
- Dr.
Audri Lanford. Does long copy sell? You bet it
does. Discover how Audri uses a 36-page "reportlet"
to create a large volume of sales.
- Dr.
Jeffrey Lant. No-holds-barred advice from a marketing
legend on how to make the Internet and e-mail marketing
produce impressive profits.
- Ted
Nicholas. The latest space ad from the man who
has sold over $200,000,000 worth of books through
his mastery of creating compelling space ads.
- Mike
Pavlish. Discover the inside secrets of selling
through magalogs, the format all major newsletter
publishers rely on to build huge volumes of subscribers.
- Brad
Petersen. Here's a problem everyone wishes they
had. Brad explains the 2-page space ad he created
for a client that sold so many pool cues, they couldn't
produce enough product to fill all the orders and
had to stop running the ad!
- Russ
Phelps. Discover the secrets of successful tear-sheet
mailings by one of the most successful copywriters
in the country.
- Murray
Raphel. Marketing legend Murray Raphel reveals
a 1-page letter he created that sold over 5000 copies
of a hard-cover book.
- Joe
Vitale. Master copywriter Joe Vitale shows how
he breaks all the rules and uses a simple, 2-page
letter to sell a $795 product. Plus, he reveals his
secret for creating "publicity style copy" to make
impressive sales with e-mail marketing.
- Brian
Voiles. How a simple postcard mailing brings in
a phenomenal $26.97 for every dollar invested in marketing.
- Pamela
Yellen. These space ads focus on two-step "upgrade
selling" - using a free or low-cost report to identify
prospects, then selling them high-ticket items through
the report. A powerful weapon to add to your marketing
arsenal.
Here's
How Start Making All Your
Ads, Sales Letters And Web Marketing
Pieces Major Winners
The How
To Write Million Dollar Ads, Sales Letters, And Web
Marketing Pieces course is packed with everything
I've just described above. You get a massive manual
(462 pages!) with all three sections:
- How
To Write Million Dollar Sales Copy
- The
Headline Clinic
- 20
Leading Experts Take You On A Step-By-Step Tour Of
Some Of Their Most Profitable Promotions
But that's
just the start. For this very special edition, I've
also created 3 exceptional bonuses. I'm doing everything
I possibly can to make this the ultimate package for
your marketing and copywriting success. Here are the
bonuses and the advantages they give you:
BONUS
#1: Inside Secrets To Marketing On The Internet
This bonus
consists of audio tape interviews with three leading
experts on Internet marketing and copywriting. I was
fortunate to be able to conduct separate interviews
with Dr. Audri Lanford, Joe Vitale, and Declan Dunn
on how to make all of your Internet marketing more profitable.
Here's just
a portion of what you'll get. The best ways to drive
major traffic to your web site... the single most important
marketing method for succeeding on the Internet... incredibly
effective low-cost and no-cost marketing techniques...
how online copy differs from traditional copy - if you
don't follow some basic rules, you're wasting your time
and money... the best ways to structure an online offer...
hard facts on what sells and what doesn't sell online...
impressive success stories of companies you've never
heard of... common mistakes to avoid... how to cash
in with affiliate programs... what the future holds
for Internet marketing... and much, much more.
This 3-tape
set will be priced at $59 when it's sold on it's own.
But it's yours free with the Course.
BONUS
#2: The 8 Key Secrets To Consistently Getting Tons Of
Free Publicity - And How To Use It To Send Your Sales
Through The Roof
Free publicity
can be a powerful tool for growing your business. Not
just because it's free, but for the tremendous credibility
that comes with media coverage. The good news is, getting
all of the free publicity you need is a game. The only
problem is, the rules of the game haven't been clearly
stated - until now.
This bonus
report will give you a professional publicist's arsenal
of tools for winning all of the free publicity your
business needs. You'll find out how to create a simple,
powerful publicity plan, what to do to easily double
or triple the amount of coverage you get, and a wealth
of hot tips and techniques for converting publicity
to increased sales.
This report
normally sells for $20. But it's yours free.
BONUS
#3: A Special Interview With Marketing Legend Ted Nicholas
If you've
been around direct marketing at all, Ted Nicholas' name
is familiar to you. Ted's success with space ads and
direct mail is legendary. He has single-handedly created
campaigns that have sold over 200 million dollars worth
of books for his company.
A few years
ago, I had the pleasure of interviewing Ted for an hour.
The interview yielded a 21-page report called, Ted Nicholas:
Self-Publishing And Copywriting Secrets. In this unique
report, Ted shares the secrets of succeeding in self-publishing.
Not just as a primary business, but also as a way of
generating huge amounts of qualified leads for your
existing business.
Then Ted
digs in and shares the secrets he's used to create the
copy that sold 200 million dollars worth of his books.
Some of the topics Ted covers in great detail includes:
inside information on creating riveting headlines...
the secret of writing hypnotic body copy... how to price
products for maximum sales... the secret of the "ultimate
benefit"... how to test your copy... and more. Quite
simply, Ted tells all!
If you want
to profit from the experience of one of the most successful
direct marketers ever, don't miss this riveting report.
A bargain at it's normal selling price of $20, it's
yours free.
Now, you
might expect to pay in excess of $350 for How To
Write Million Dollar Ads, Sales Letters, And Web Marketing
Pieces.
But I have
good news for you. I'm making it available for the extremely
reasonable price of just $177 (plus shipping and handling).
How long
will I keep my price this low - just $177? I can't say
for sure. But for at least the next 30 days, the price
for the How To Write Million Dollar Ads, Sales Letters,
And Web Marketing Pieces is a modest $177.
I'll
"Sweeten The Deal" Even More - I Invite
You To Put All Of The Risk Entirely On Me…
Now, in case
you have any lingering doubts whatsoever, I want to
make it foolproof for you. You see, I completely guarantee
that the proven strategies and techniques you get from
23 of the country's leading marketing experts and copywriters
will work for you.
So here's
what I'd like you to do. Try either version of this
course for one full year with no risk whatsoever. The
risk is completely mine.
You can "test
drive" every strategy and technique of all 23 experts
as many times as you like. Prove to yourself that their
wisdom makes a real difference in your sales and profits.
If you aren't completely satisfied, I want you to ask
for, and get, your money back.
That's how
confident I am that this breakthrough course will change
forever the way you do business and contribute mightily
to your bottom line.
The truth
is, you'll never have to worry about a refund. Because
once you start using these ingenious, proven techniques
and see the immediate increase in your sales and profits,
I'm betting it will be impossible to get you to part
with your copy of this powerful course.
If
You Want To Get In On This Limited
Opportunity - You Need To Act Now!
As you can
probably tell, with everything I've packed into both
editions, this course is a true bargain. Which means
I expect a flood of orders. And once the initial print
run is sold out, I'll have to return your payment until
more copies can be printed.
So if you're
really serious about increasing your sales and profits
with as little effort as possible, you can't wait. You
need to take immediate action.
It's easy
to do. Order right now, while it's fresh in your mind,
You can
use your VISA, MasterCard, American Express, or Discover
card to order from our secure order page (see below).
Or, pick up the phone and call our Order Line at: 800-477-1739
and place your order. Or fill out our Printer
Friendly No-Risk Order Coupon and FAX it to: 904-720-0651,
or mail it in.
Don't wait.
Order your copy of How To Write Million Dollar Ads,
Sales Letters And Web Marketing Pieces right now.
That way you can get on a fast track to increasing your
sales and profits right away.
Sincerely,

Michael Gravette
Safety Technology
P.S. Remember,
the risk is entirely on me. You can use every strategy
and technique of all 23 experts for 12 full months and
prove to yourself that they work as well as I've promised.
If you aren't
satisfied, for any reason, just return the course for
a prompt, full refund. You've got absolutely nothing
to lose - and substantial sales and profits to gain.
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